Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 92.9% |
| Netherlands | 2% |
| United States | 1.6% |
| France | 1.3% |
| Iceland | 0.6% |
Share of voice
Share of voice in United Kingdom: 52.1% of web traffic across its competitive set; worldwide: 28.9%.