Built For Athletes

Internet first brand offering backpacks

placeNorthwich, England, United Kingdom calendar_todayFounded 2018 groups2 employees language builtforathletes.com

Registered entities

Reputation

Customer rating 4.3 / 5 across 3,512 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United Kingdom62.9%
United States9.2%
India7.9%
Germany4.8%
South Africa3.6%

Social engagement

Social engagement: 4.9K social following, 8 posts in the last 12 months — below the industry typical range.

Investor mix

5 investors on record; lead investors include River Capital.

Investor typeCountShare
Venture capital120%
Private equity120%
Other / undisclosed360%

Share of voice

Share of voice in United Kingdom: 91.9% of web traffic across its competitive set; worldwide: 20.6%.

Recent activity

23 Jun 2026
Product launch
Built For Athletes Training Backpack
22 Jun 2026
Product launch
Training Backpack
19 Jun 2026
Product launch
Training Backpack
Coming soon