Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 91.5% |
| Finland | 2.4% |
| Ukraine | 1.1% |
| Poland | 1% |
| Romania | 0.8% |
Investor mix
1 investor on record.
| Investor type | Count | Share |
|---|---|---|
| Other / undisclosed | 1 | 100% |
Share of voice
Share of voice in Sweden: 33.1% of web traffic across its competitive set; worldwide: 29.9%.