Web presence
Top audience: Vietnam 93.4%, Russian Federation 1.3%, Singapore 1.2%, Hong Kong 0.7%, Japan 0.7%.
Social engagement
Social engagement: 20.7K social following, 9 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in Vietnam: 10.2% of web traffic across its competitive set; worldwide: 9.3%.
Recent activity
30 Jun 2026
Milestone
anniversary
19 Jun 2026
Product launch
CAKE 2IN1 – Gói Premium
8 Jun 2026
Milestone
users