Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Denmark | 53.5% |
| Sweden | 38% |
| United States | 4.2% |
| Finland | 3.1% |
| Germany | 0.4% |
Share of voice
Share of voice in Denmark: 19.7% of web traffic across its competitive set; worldwide: 7.7%.