Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 34.6% |
| United States | 28.1% |
| Canada | 19.3% |
| France | 4.2% |
| Italy | 2.8% |
Innovation
11 patent families (10 granted) — focus: Human necessities; filing pace accelerating. Cited 849 times.
| Year | Filings |
|---|---|
| 2023 | 4 |
| 2024 | 6 |
| 2025 | 6 |
| 2026 | 2 |
Social engagement
Social engagement: 240K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
2 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 100% |
Share of voice
Share of voice in Canada: 81.5% of web traffic across its competitive set; worldwide: 53.3%.
Hiring activity
Hires periodically
33 roles tracked across 4 of the last 12 months
10 Feb 2026 · Brand Creative Designer — Elevate Global Campaigns · Toronto
10 Feb 2026 · Lead, Experience · Vancouver
2 Feb 2026 · Executive Assistant · Toronto
22 Jan 2026 · eCommerce Merchandising Specialist · Toronto
17 Jan 2026 · Knitwear Designer · Paris
Based on job postings tracked across public sources.