Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 91.5% |
| United States | 4.3% |
| Bangladesh | 0.9% |
| India | 0.8% |
| Kenya | 0.4% |
Share of voice
Share of voice in United Kingdom: 100% of web traffic across its competitive set; worldwide: 8.8%.