Reputation
Customer rating 4.5 / 5 across 1,356 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 99% |
| United States | 1% |
| Spain | 0% |
| Italy | 0% |
| Malaysia | 0% |
Social engagement
Social engagement: 6.1K social following, 10 posts in the last 12 months — above the industry median.
Investor mix
9 investors on record; lead investors include VNV Global, Bonnier Capital.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 7 | 78% |
| Other / undisclosed | 2 | 22% |
Share of voice
Share of voice in Sweden: 71.5% of web traffic across its competitive set; worldwide: 2%.
Recent activity
16 Jun 2026
Partnership
Carla Partner Services
7 May 2026
Milestone
regulatory
13 Apr 2026
Milestone
regulatory