Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 96.5% |
| Australia | 1.3% |
| United Kingdom | 0.6% |
| United States | 0.5% |
| Japan | 0.4% |
Share of voice
Share of voice in New Zealand: 94.1% of web traffic across its competitive set; worldwide: 4%.