Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 95.7% |
| United States | 1% |
| New Zealand | 0.5% |
| India | 0.4% |
| Vietnam | 0.4% |
Social engagement
Social engagement: 56.7K social following, 10 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in Australia: 77.2% of web traffic across its competitive set; worldwide: 67.5%.
Recent activity
27 May 2026
Partnership
National Rugby League
1 May 2026
Recognition
15 Apr 2026
Partnership
AFL