Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 64.5% |
| United Kingdom | 10.5% |
| Canada | 6.6% |
| Sweden | 4.6% |
| Netherlands | 2% |
Share of voice
Share of voice in United Kingdom: 16.6% of web traffic across its competitive set; worldwide: 22.1%.