Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| South Korea | 97.5% |
| United States | 0.4% |
| Taiwan | 0.4% |
| Mexico | 0.3% |
| Japan | 0.3% |
Innovation
112 patent families (36 granted) — focus: Physics & computing, Electricity & electronics, Human necessities, Construction; filing pace slowing. Cited 2,323 times.
| Year | Filings |
|---|---|
| 2014 | 21 |
| 2015 | 38 |
| 2016 | 37 |
| 2017 | 23 |
| 2018 | 16 |
| 2019 | 19 |
| 2020 | 17 |
| 2021 | 5 |
| 2022 | 1 |
| 2023 | 1 |
| 2024 | 1 |
| 2025 | 3 |
Share of voice
Share of voice in South Korea: 100% of web traffic across its competitive set; worldwide: 68.6%.