Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 61.7% |
| United Kingdom | 25.9% |
| Canada | 3.8% |
| France | 3.4% |
| Netherlands | 1.9% |
Social engagement
Social engagement: 97.5K social following, 6 posts in the last 12 months — below the industry typical range.
Investor mix
3 investors on record; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 67% |
| Accelerator & incubator | 1 | 33% |
Share of voice
Share of voice in United Kingdom: 100% of web traffic across its competitive set; worldwide: 61.6%.
Hiring activity
No recent openings observed
No roles tracked in the last 12 months
27 Aug 2024 · Supervisor/Manager Part-Time · Belfast
Based on job postings tracked across public sources.
Recent activity
29 Jun 2026
Product launch
Lana's Life collection
2 Mar 2026
Leadership hire
Chief Merchandising Officer
25 Feb 2026
Leadership hire
Chief Brand Officer