Coat

Internet first brand offering paints and painting supplies

placeLondon, England, United Kingdom calendar_todayFounded 2020 groups7 employees language coatpaints.com

Registered entities

Reputation

Customer rating 4.5 / 5 across 1,249 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United Kingdom95.7%
United States1.4%
Belgium0.7%
Netherlands0.6%
France0.5%

Social engagement

Social engagement: 7.1K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

27 investors on record; lead investors include Pembroke VCT, Channel 4 Ventures.

Investor typeCountShare
Venture capital27%
Private equity14%
Other / undisclosed2489%

Share of voice

Share of voice in United Kingdom: 42.9% of web traffic across its competitive set; worldwide: 39.1%.

Recent activity

26 Jun 2026
Recognition
19 Jun 2026
Partnership
COAT
9 Jun 2026
Milestone
regulatory
Coming soon