Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Colombia | 86.6% |
| Mexico | 3.3% |
| United States | 3% |
| Peru | 1.3% |
| Spain | 1.1% |
Share of voice
Share of voice in Colombia: 61% of web traffic across its competitive set; worldwide: 4.3%.