Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 90.7% |
| United States | 6.4% |
| India | 0.7% |
| United Kingdom | 0.5% |
| Mexico | 0.3% |
Share of voice
Share of voice in Canada: 18.4% of web traffic across its competitive set; worldwide: 15.9%.