Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 68.3% |
| United Kingdom | 8.4% |
| India | 2.7% |
| Canada | 2.6% |
| Mexico | 2.2% |
Innovation
157 patent families (123 granted) — focus: Operations & transport, Chemistry & metallurgy, Human necessities, Physics & computing; filing pace slowing. Cited 5,868 times.
| Year | Filings |
|---|---|
| 2015 | 29 |
| 2016 | 27 |
| 2017 | 31 |
| 2018 | 34 |
| 2019 | 33 |
| 2020 | 27 |
| 2021 | 24 |
| 2022 | 14 |
| 2023 | 15 |
| 2024 | 14 |
| 2025 | 19 |
| 2026 | 5 |
Social engagement
Social engagement: 82.9K social following, 8 posts in the last 12 months — around the industry typical range.
Share of voice
Share of voice in United States: 24.7% of web traffic across its competitive set; worldwide: 17.1%.
Hiring activity
Hires periodically
9 roles tracked across 5 of the last 12 months
15 Jun 2026 · Associate Brand & Product Marketing Manager
10 May 2026 · Customer Operations Specialist · Minneapolis
31 Mar 2026 · Hallmark Field Merchandiser (part-time) Pawtucket, RI · Pawtucket
3 Mar 2026 · Hallmark Field Territory Supervisor (part-time) Broken Arrow, OK · Broken Arrow
3 Dec 2025 · Hallmark Field Merchandiser (part-time) - Visalia, CA · Visalia
Based on job postings tracked across public sources.