Cricut

Cricut Inc. is a creative technology platform company know for its flagship line of smart cutting machines.

placeSouth Jordan, Utah, United States calendar_todayFounded 1962 groups680 employees language cricut.com

Reputation

Customer rating 2.0 / 5 across 969 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States71.4%
United Kingdom8.8%
Canada3.4%
France3%
Germany2.2%

Social engagement

Social engagement: 83.5K social following, 6 posts in the last 12 months — below the industry typical range.

Share of voice

Share of voice in United States: 86.7% of web traffic across its competitive set; worldwide: 59.8%.

Recent activity

26 Feb 2026
Product launch
Criticut JoyTM 2 and Cricut ExploreTM 5 cutting machines
9 Feb 2026
Event
Make It Yours Sales Event
4 Aug 2025
Event
Make It Yours Sales Event Project-Making Guide
Coming soon