Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 89.3% |
| Ireland | 2.3% |
| France | 2% |
| United States | 1.9% |
| Poland | 0.7% |
Share of voice
Share of voice in United Kingdom: 15.4% of web traffic across its competitive set; worldwide: 14.6%.