Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 51.4% |
| United Kingdom | 21.1% |
| Saudi Arabia | 9.1% |
| Malaysia | 2.7% |
| Italy | 1.9% |
Investor mix
3 investors on record; lead investors include NVM, BGF; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 33% |
| Private equity | 1 | 33% |
| Other / undisclosed | 1 | 33% |
Share of voice
Share of voice in United Kingdom: 100% of web traffic across its competitive set; worldwide: 85.1%.