Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| South Korea | 80.8% |
| Vietnam | 6.7% |
| Indonesia | 5.5% |
| China | 2.7% |
| Philippines | 1% |
Innovation
619 patent families (117 granted) — focus: Chemistry & metallurgy, Human necessities, Operations & transport, Textiles & paper; filing pace accelerating. Cited 3,138 times.
| Year | Filings |
|---|---|
| 2015 | 36 |
| 2016 | 35 |
| 2017 | 34 |
| 2018 | 18 |
| 2019 | 18 |
| 2020 | 29 |
| 2021 | 35 |
| 2022 | 67 |
| 2023 | 64 |
| 2024 | 130 |
| 2025 | 100 |
| 2026 | 16 |
Social engagement
Social engagement: 5.5K social following, 1 post in the last 12 months — below the industry typical range.
Share of voice
Share of voice in South Korea: 28.2% of web traffic across its competitive set; worldwide: 29.8%.
Recent activity
30 Jun 2026
Milestone
anniversary