Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 38.7% |
| United Kingdom | 25.9% |
| Australia | 8.2% |
| Ireland | 3% |
| Netherlands | 2.6% |
Share of voice
Share of voice in United Kingdom: 15.2% of web traffic across its competitive set; worldwide: 18.2%.