Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 89.8% |
| Greece | 4% |
| United States | 3.2% |
| Turkey | 1.3% |
| Cyprus | 0.6% |
Share of voice
Share of voice in United Kingdom: 21.4% of web traffic across its competitive set; worldwide: 19.7%.