Registered entities
DEFACTO RETAIL UK LTD
Reg. No. 13107992United Kingdom
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Morocco | 34.1% |
| Turkey | 26.1% |
| United States | 6.2% |
| Egypt | 5% |
| Saudi Arabia | 4.4% |
Investor mix
10 investors on record; lead investors include Northzone, Citi Ventures, Templeton Private Equity Partners, EBRD.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 4 | 40% |
| Private equity | 1 | 10% |
| Bank & private debt | 1 | 10% |
| Other / undisclosed | 4 | 40% |
Share of voice
Share of voice in Turkey: 4.4% of web traffic across its competitive set; worldwide: 0.3%.