Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 90.4% |
| Austria | 3.5% |
| Switzerland | 2% |
| United States | 0.7% |
| Spain | 0.6% |
Share of voice
Share of voice in Germany: 21.7% of web traffic across its competitive set; worldwide: 21.4%.