Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 97% |
| United States | 1.5% |
| Germany | 0.6% |
| India | 0.5% |
| Poland | 0.1% |
Share of voice
Share of voice in Sweden: 7.3% of web traffic across its competitive set; worldwide: 7.4%.