Registered entities
Direct Line
Reg. No. 40103461149Latvia
U K INSURANCE LIMITED
Reg. No. 1179980United Kingdom
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 96.8% |
| United States | 1.5% |
| Canada | 0.5% |
| Nigeria | 0.4% |
| France | 0.2% |
Investor mix
1 investor on record; lead investors include Guardian Capital Partners.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 100% |
Share of voice
Share of voice in United Kingdom: 22.9% of web traffic across its competitive set; worldwide: 20.4%.