Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 34.9% |
| Denmark | 21.8% |
| Norway | 11.4% |
| Sweden | 7.2% |
| United Kingdom | 6.1% |
Social engagement
Social engagement: 26.7K social following, 9 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 31.3%.
Hiring activity
Hires periodically
5 roles tracked across 4 of the last 12 months
19 May 2026 · Strategic content creator · Stockholm, Sweden
11 May 2026 · E-com & Content Coordinator · Stockholm, Sweden
23 Mar 2026 · E-commerce Manager · Stockholm, Sweden
20 Jan 2026 · Supply Chain Manager · Stockholm, Sweden
29 Dec 2025 · Creative Content Producer · Stockholm, Sweden
Based on job postings tracked across public sources.
