Registered entities
DNA PAYMENTS LIMITED
Reg. No. 11154668United Kingdom
DNA TOPCO LIMITED
Reg. No. 13240473United Kingdom
Reputation
Customer rating 4.9 / 5 across 1,644 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 96.3% |
| Ireland | 0.9% |
| United States | 0.6% |
| Bangladesh | 0.5% |
| Belgium | 0.5% |
Social engagement
Social engagement: 8.9K social following, 10 posts in the last 12 months — around the industry typical range.
Investor mix
3 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 33% |
| Private equity | 1 | 33% |
| Other / undisclosed | 1 | 33% |
Share of voice
Share of voice in United Kingdom: 96.5% of web traffic across its competitive set; worldwide: 12%.
Hiring activity
Hires periodically
5 roles tracked across 3 of the last 12 months
1 Jul 2026 · Business Development Manager · United Kingdom
24 Jan 2026 · Procurement Manager · Victorville
6 Nov 2025 · Business Development Manager - Leeds · Denton
28 Nov 2024 · Business Development Manager Sales · · · London
Based on job postings tracked across public sources.
Recent activity
30 Jun 2026
Event
Hotel Guest Experience Forum (HGEF) 2026
24 Jun 2026
Partnership
DNA Payments
21 May 2026
Partnership
ETABS