Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 84.6% |
| Australia | 9.4% |
| United States | 2.7% |
| Ireland | 2.2% |
| Germany | 0.6% |
Share of voice
Share of voice in Australia: 100% of web traffic across its competitive set; worldwide: 3%.