Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 25.8% |
| Netherlands | 15% |
| France | 12.6% |
| Sweden | 11.4% |
| Denmark | 8.7% |
Share of voice
Share of voice in Netherlands: 64% of web traffic across its competitive set; worldwide: 6.4%.