Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 80.3% |
| Finland | 3.7% |
| United States | 3.7% |
| Spain | 3.5% |
| Ukraine | 2.1% |
Share of voice
Share of voice in United Kingdom: 4.9% of web traffic across its competitive set; worldwide: 3.9%.