Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 23% |
| China | 17.9% |
| France | 8% |
| Italy | 5.1% |
| United States | 4.7% |
Investor mix
18 investors on record; lead investors include IDG Capital, Shunwei Capital, CPE, China Renaissance Group; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 7 | 39% |
| Private equity | 5 | 28% |
| Other / undisclosed | 6 | 33% |
Share of voice
Share of voice in China: 100% of web traffic across its competitive set; worldwide: 10.9%.