Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 60.6% |
| United Kingdom | 15.8% |
| Sweden | 3.8% |
| India | 3.2% |
| Pakistan | 1.8% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 33.1%.