Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 44% |
| United States | 20.9% |
| Australia | 5.7% |
| Pakistan | 3.8% |
| Malaysia | 3.7% |
Share of voice
Share of voice in Canada: 28.4% of web traffic across its competitive set; worldwide: 3.8%.