Web presence
Top audience: Italy 24.6%, Germany 14.5%, United States 12.5%, France 8.5%, Spain 5.9%.
Innovation
21 patent families (12 granted) — focus: Operations & transport, Mechanical engineering, Physics & computing, Human necessities; filing pace accelerating.
Social engagement
Social engagement: 529.5K social following, 10 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in Italy: 33.2% of web traffic across its competitive set; worldwide: 15.3%.
Recent activity
25 Jun 2026
Event
World Ducati Week - Centenary Edition
25 Jun 2026
Product launch
Multistrada V4 RS 100
24 Jun 2026
Partnership
Ducati