Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Italy | 24.6% |
| Germany | 14.5% |
| United States | 12.5% |
| France | 8.5% |
| Spain | 5.9% |
Social engagement
Social engagement: 529.5K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
4 investors on record; lead investors include Investindustrial; 2 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 3 | 75% |
| Other / undisclosed | 1 | 25% |
Share of voice
Share of voice in Italy: 33.2% of web traffic across its competitive set; worldwide: 15.3%.
Recent activity
25 Jun 2026
Product launch
Multistrada V4 RS 100
25 Jun 2026
Event
World Ducati Week - Centenary Edition
24 Jun 2026
Partnership
Ducati