Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Italy | 24.6% |
| Germany | 14.5% |
| United States | 12.5% |
| France | 8.5% |
| Spain | 5.9% |
Innovation
21 patent families (12 granted) — focus: Operations & transport, Mechanical engineering, Physics & computing, Human necessities; filing pace accelerating. Cited 321 times.
| Year | Filings |
|---|---|
| 2013 | 1 |
| 2015 | 1 |
| 2017 | 1 |
| 2018 | 4 |
| 2019 | 4 |
| 2020 | 5 |
| 2021 | 2 |
| 2022 | 2 |
| 2023 | 4 |
| 2024 | 3 |
| 2025 | 6 |
| 2026 | 2 |
Social engagement
Social engagement: 529.5K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
4 investors on record; lead investors include Investindustrial; 2 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 3 | 75% |
| Other / undisclosed | 1 | 25% |
Share of voice
Share of voice in Italy: 33.2% of web traffic across its competitive set; worldwide: 15.3%.
Recent activity
25 Jun 2026
Product launch
Multistrada V4 RS 100
25 Jun 2026
Event
World Ducati Week - Centenary Edition
24 Jun 2026
Partnership
Ducati