Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 91.6% |
| India | 2.5% |
| Ireland | 1.5% |
| United States | 1.4% |
| Romania | 1% |
Share of voice
Share of voice in United Kingdom: 23.2% of web traffic across its competitive set; worldwide: 18.9%.