Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Denmark | 69.3% |
| Sweden | 16.2% |
| United Kingdom | 3.7% |
| Norway | 2.8% |
| United States | 1.9% |
Share of voice
Share of voice in Denmark: 100% of web traffic across its competitive set; worldwide: 75.1%.