Reputation
Customer rating 2.8 / 5 across 40 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 82.2% |
| Norway | 10.7% |
| United States | 3.1% |
| Finland | 1.7% |
| United Kingdom | 1.1% |
Social engagement
Social engagement: 4.4K social following, 8 posts in the last 12 months — above the industry median.
Investor mix
1 investor on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 100% |
Share of voice
Share of voice in Sweden: 65.7% of web traffic across its competitive set; worldwide: 21.3%.
Hiring activity
Hires occasionally
3 roles tracked across 2 of the last 12 months
5 Jun 2026 · e-commerce recruit
18 May 2026 · HR & Office Coordinator
7 May 2026 · Store Manager
Based on job postings tracked across public sources.
Recent activity
25 Jun 2026
Expansion
Breuninger Stuttgart
24 Jun 2026
Event
Paris Fashion Week
16 Jun 2026
Event
SS27 Sales Meeting