Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Italy | 97.6% |
| Canada | 1.2% |
| United States | 0.3% |
| Switzerland | 0.2% |
| United Kingdom | 0.1% |
Share of voice
Share of voice in Italy: 15.9% of web traffic across its competitive set; worldwide: 3.5%.