Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 91.4% |
| Pakistan | 5.8% |
| Romania | 1.1% |
| Nigeria | 0.9% |
| United States | 0.7% |
Share of voice
Share of voice in United Kingdom: 4.7% of web traffic across its competitive set; worldwide: 4.1%.