Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 61.5% |
| United States | 22.1% |
| New Zealand | 10.5% |
| Japan | 2.6% |
| Canada | 2.4% |
Share of voice
Share of voice in Australia: 94.8% of web traffic across its competitive set; worldwide: 5.4%.