Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 91.9% |
| Austria | 2.4% |
| United States | 0.7% |
| Ukraine | 0.6% |
| Saudi Arabia | 0.6% |
Share of voice
Share of voice in Germany: 22.8% of web traffic across its competitive set; worldwide: 20.7%.