Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 69.5% |
| Canada | 5.7% |
| Australia | 3.8% |
| New Zealand | 2.6% |
| Bulgaria | 1.8% |
Social engagement
Social engagement: 3.1K social following, 8 posts in the last 12 months — around the industry typical range.
Share of voice
Share of voice in United States: 12% of web traffic across its competitive set; worldwide: 13.2%.
Recent activity
9 Jun 2026
Event
GOA
3 Jun 2026
Event
Grassroots Outdoor Alliance
13 May 2026
Event
Overland Expo breakfast with Chef Chad White