Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 95.9% |
| Thailand | 1.5% |
| United States | 1.1% |
| Malaysia | 0.6% |
| Finland | 0.5% |
Share of voice
Share of voice in Sweden: 88.6% of web traffic across its competitive set; worldwide: 88.8%.