Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 84.6% |
| United States | 5.7% |
| India | 4.5% |
| Pakistan | 3.7% |
| Germany | 0.5% |
Share of voice
Share of voice worldwide: 12.7% of web traffic across its competitive set.