Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 96.2% |
| United States | 0.6% |
| Norway | 0.5% |
| Germany | 0.4% |
| Netherlands | 0.4% |
Share of voice
Share of voice in Sweden: 34.8% of web traffic across its competitive set; worldwide: 27.7%.