Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 78.8% |
| Switzerland | 6.3% |
| Austria | 4.2% |
| Denmark | 3% |
| Turkey | 2% |
Share of voice
Share of voice in Germany: 55.9% of web traffic across its competitive set; worldwide: 39%.