Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 96.5% |
| United States | 2.8% |
| India | 0.3% |
| Philippines | 0.2% |
| United Kingdom | 0.1% |
Social engagement
Social engagement: 217.6K social following, 1 post in the last 12 months — below the industry typical range.
Investor mix
10 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 10% |
| Bank & private debt | 1 | 10% |
| Other / undisclosed | 8 | 80% |
Share of voice
Share of voice in Canada: 22.8% of web traffic across its competitive set; worldwide: 18.8%.
Hiring activity
Hires frequently
29 roles tracked across 9 of the last 12 months
13 Jun 2026 · Business Development Manager - Reverse Mortgage · Calgary
20 May 2026 · Manager, Office Experience & Facilities · Toronto
15 May 2026 · Office Assistant · Toronto
14 May 2026 · Senior Counsel, Commercial Banking · Toronto
14 May 2026 · Infrastructure Architect · Toronto
Based on job postings tracked across public sources.