Essity

Brand of multi category baby care products

placeStockholm, Stockholm County, Sweden calendar_todayFounded 2017 groups48,000 employees language essity.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Mexico17.6%
United States15.9%
Italy9.1%
Colombia9%
Poland8.1%

Social engagement

Social engagement: 449.7K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

4 investors on record.

Investor typeCountShare
Private equity125%
Other / undisclosed375%

Share of voice

Share of voice worldwide: 15.4% of web traffic across its competitive set.

Recent activity

1 Jul 2026
Product launch
TENA Ultra Pads
Coming soon